2K Games is, in my opinion, the best example of a company that constantly tries its hardest to pilfer every penny out of their customer’s pockets. During the “microtransaction boom” of 2017-18, I voted 2K as the “worst company for microtransactions” based on NBA 2K17 and NBA 2K18’s overzealous “monetization”.
That’s a screenshot of NBA 2K18’s “Virtual Currency” packs. The $59.99 pack was required to be competitive. That $60 spent on in-game currency was just enough to get your character up to the “start game” level, not even close to the “end game”. In comparison, grinding out that same amount of VC would have taken no less than 120 hours, but realistically more like 150 hours.
Now it’s 2019 and 2K is STILL the worst company for microtransactions and they’re trying hard to retain that crown. NBA 2K19 was a step forward from 18, but also 4 steps back.
Just when we thought it couldn’t get any worse, 2K said “hold my beer” and surprised everyone.
The newest form of monetization in games will be coming to us in the form of unskippable advertisements. Thanks, 2K! In fact, they’ve already been put into NBA 2K19. Expect to see them in every other 2K game sooner than later.
If charging you twice to play the game wasn’t enough, once to buy it and once more to buy enough VC to be competitive, now we have to sit through 30-second advertisements before EVERY SINGLE GAME. Wow.
The only reason I’ve even bought a 2K game since 2017 is to write content. But, I think that might change in the near future. I don’t think I’ll ever be buying anything from 2K moving forward. In my honest opinion, the last good game to even come out of the studio was Bioshock: Infinite. Everything since then has effectively been an over-monetized cash grab.
It should also be noted that 2K Games are a subsidiary of Take-Two Interactive. The same company that also owns Rockstar. So, now you can see where GTA’s monetization strategy is coming from. With that in mind, I wouldn’t be surprised to see some kind of unskippable ad thrown into other games under their umbrella, like RDR2 or GTA:V.